* "just be you" (the translation)

 "just be you" means:

"just be you, uh, so long as it lines up with who 'we' want you to be"

which means:  

"be who i want you to be... or else..."

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• be cautious of the 'we' smokescreen, especially when the i gains more power (when they convince "you" that the i is a we).

• beware of lies that have a trace of truth (e.g. "just be you") embedded. it's part of the game.

• the hard truth is that, if someone is trying to get you to 'be' anything... it's probably for their own benefit. that goes for johnny politician as well as mother teresa.

a Truer meaning of 'we' is the (larger) community, irrespective of 'my' needs, wants, and desires. 

the Great We does not want. S/He simply IS.