* shaming is...

shaming is... when someone/anyone refers to a behavior of yours in a negative way.  

"for shame!"  

note: it might be subtle, and it might be delivered with a smile.

he/she might do it for a number of reasons that say waaaaaaay more about him/her than about you... but (let there be no doubt), he/she is shaming you -- into a different behavior that he/she would feel more comfortable with.  s/he attempts to make it about you, but it's (really) about he/r. 

otherwise, he/she would be complimenting and thanking.

do not lie to yourself.  s/he is shaming.

if anything, continue the behavior as if s/he hadn't uttered an important sound.  ignore.  move on.

:)