b126 (7.15-2.2025): life is a commercial

life is a commercial
by everyone e. a. genda 
 
life is a commercial
can we get you so high
to slip-on our agenda
so (maybe) you can buy
 
so (maybe) you might click
or “watch until the end”
life is advertisement
let us not pretend
 
(…that it isn’t)
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·       in almost every article or mini-pod or “you’ve got the ingredients in your kitchen!” there’s a (not so) subtle agenda: the purcha$e.
 

the article or commercial that targets u.s.a.ians best… 

will use a basic carrot/stick-stick/carrot format, as follows:

 
·       the stick (the fear element): this part is designed to alert you toward how your life will be worse if you don’t take action (click, tune-in, stick-around, try the free trial, etc.).
  o   the product (of course) is "flying off of the shelves" and/or is "in short supply" and/or is "on sale for a limited time only" or (ad nauseum).

·       the carrot (the promise-me-the-moon element): this part introduces the pill, or the tech-nique, or the (often suppressed, hidden, or newly unearthed) immediate cure-all supplement that will make your life instantly more pleasurable, with (virtually) no effort… uh... (if you act now).

can we say "short attention span?" 

 
both of the above parts will mix a few truths (…or things that you all-ready believe) with a few things that you want to hear (“coffee is good for you”) and (if they are really clever) will use a trusted celebrity to endorse the product.
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martino, j. (7.15-2.2025). life is a commercial. book 126: dreaming the dream. © 2025 by wellnesseducation.us
 
* inspired by a (seemingly) innocuous article (“by a doctor!”) about the three (only three!) things you should do to live longer and feel better.  it was actually a subtle add for a ‘preventative’ treatment (colonoscopy) which, if you hang-sround hospitals enough… could kill you.  it also promoted coffee, and (as we all know) exercise.

what we don't know is who sponsored the piece.