b100 (3.14-2.2021): two buck chuck

two buck chuck [1]
by a. w. hiner

40 times the pleasure?
sometimes cheap is fine
taste is hard to measure when the average joe don’t wine
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• good... trade?

“you tell me why someone’s bottle is worth $80 and mine’s worth $2,”

he told a reporter in 2009. “do you get 40 times the pleasure from it?”

-fred franzia [2]

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[1] martino, j. (3.14-2.2021). two buck chuck. book 100.2021. © 2021 by joal martino.

[2] how two buck chuck revolutionized the wine industry (thehustle.co)  

b89 (4.15-2.2020): i'm off (to risk my life)

 
i’m off (to risk my life)  [i]         
by grocer y. s. hopping
 
i’m off, to risk my life (as everybody knows)
i’m off to risk my life, to risk my life:
 
at trader joe’s
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·       to be quite honest, i’m happy just to be able to shower, drive, and shop.  if trader joes is the death knell that finally takes me out, i’ll attempt to sip a little two-buck chuck as my final toast!

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[i] martino, j. (4.15-2.2020). i’m off (to risk my life). book 89: april fools. © 2020 by joal martino.

[ii]“two buck chuck” is trader joe’s “economy” wine.